Backlot — Launch Comms for Amazon's Studio in the Cloud

'Cloud production' is abstract. To win believers — directors, DPs, studio execs — we had to show it happening, in plain language, on the floor.

• Produced explainer videos and on-camera interviews with DPs, editors, and engineers mid-production.
• Wrote landing pages and product documentation translating infrastructure into use-case-driven narratives.
• Built a library of evergreen content used across sales, marketing, and developer relations.

• 01Accelerated pilot-to-enterprise adoption of the platform in under 90 days.
• 02Reduced support tickets 36% and increased adoption engagement 28% through product education.
• 03Onboarded 36 productions to the centralized comms & education platform.