Building the Amazon Studios Tech Brand — and Meet OLO

Amazon Studios Tech was doing extraordinary work behind the scenes, but had no brand of its own. Internal teams couldn't find it, partner orgs didn't know how to talk about it, and important programs (security, virtual production, events) had no shared visual language.

• Built the Amazon Studios Tech brand system: logo, color, typography, motion language, and tone of voice.
• Designed OLO — the robot embedded in 'TechnOLOgy' — and a recurring animated short format where OLO guides viewers through how the team actually works.
• Produced animated shorts across three pillars: content security, virtual production, and studio-wide tech events.

• 01Unified Amazon Studios Tech under a single, recognizable brand used across internal comms, events, and exec decks.
• 02OLO became the team's signature character — adopted across onboarding, training, and program rollouts.
• 03Animated shorts drove measurable lift in internal awareness and engagement with technology programs.