Jessica Fernandez
All work
02AI Product · Executive Funding·2024·Amazon AI Studio

Pitchlab — Funding the Future of How Movies Get Made

Pitchlab lets filmmakers pitch a movie as an AI-generated short instead of a deck. I built the comms that helped executives secure funding for the Amazon AI Studio behind it.

Role

Executive Comms · Investor Narrative · Trailer Direction

AISizzleExec Funding
The work

Strategy, output, outcome.

01 — The problem

An ambitious AI bet inside a skeptical funding cycle. Leadership needed a story that made the strategic case — and a piece of media that made people feel it.

02 — The approach
  • Co-wrote the executive narrative used in funding conversations across multiple orgs.
  • Directed a sizzle that demonstrated the product the way it actually changes the pitch room.
  • Built a tiered comms plan: insider preview, leadership rollout, broader internal launch.
03 — Outcomes
  • 01Influenced $3M+ in executive funding approvals for the Amazon AI Studio program.
  • 02Sizzle used as the centerpiece across executive reviews and partner conversations.
  • 03Set the template for how new AI bets get communicated inside the org.
Next case study03 / 06

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