"After the Hack" — Information Security Awareness Program

Security training had a 'check the box' reputation at Warner Bros. Engagement was flat, behavior change was flatter. Leadership needed a comms vehicle that respected the audience and earned attention.

• Built a serialized, episodic format with cold opens, recurring characters, and a consistent visual identity.
• Translated policy — phishing, credential hygiene, insider risk — into stories using real, anonymized internal anecdotes.
• Partnered with security and engineering orgs to ship drops aligned to real-world threat moments.

• 01Scaled to 15,000 employees across 12 languages at Warner Bros.
• 02Increased policy compliance 72% and reduced security incidents 46%+; phishing click rates down 80%+.
• 03Earned the Hewlett-Packard Innovation Award for communications program excellence.