Jessica Fernandez
All work
01Executive Comms · Virtual Production·2024·Amazon MGM Studios · 2024 U.S. Election

Inside the Virtual Newsroom with Brian Williams

Communicated the technology behind a live election broadcast that turned Amazon's Stage 15 — the largest virtual production volume in the U.S. — into a working newsroom for Brian Williams.

Role

Comms Strategy · Sizzle Production · Press

Exec CommsSizzlePress
The work

Strategy, output, outcome.

01 — The problem

A first-of-its-kind broadcast deserved more than a tech blog post. Press, partners, and internal stakeholders needed to understand — fast — what was actually new about a virtual production stage running a live newsroom.

02 — The approach
  • Built the executive narrative connecting Stage 15's LED volume technology to a live news use case.
  • Produced a sizzle reel that walks viewers from empty stage to live broadcast in under two minutes.
  • Wrote talking points used by engineering and production leads across press conversations.
03 — Outcomes
  • 01Coverage of the virtual production technology beyond the broadcast itself.
  • 02Sizzle became the go-to asset for partner pitches across sports, news, and live events.
  • 03Reinforced Stage 15 as the flagship reference for LED-volume virtual production.
Next case study02 / 06

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